When you land a feature or interview, it feels like it’s your birthday!
Your mom is totally proud of you. Your social accounts are blowing up.
All those customers you’ve been visualizing are one step closer to clicking that buy button.
And on top of all that, you get press quotes!
Oh yes, the sprinkles on top of your publicity cake. Delicious, bite-sized and hugely impressive.
But even after landing a dazzling feature, you might be wondering what you should do next.
After all, it would suck if this bubble of excitement just fizzled out.
Below are a few tips to help you maximize your press coverage and keep this PR party going strong!
Select your top 3 press quotes for your press kit.
Focus on attention grabbing phrases that focus on your brand’s strengths. You don’t need to paste an entire paragraph, just find your favorite phrase and include a link to the rest of the article.
If you highlight more than a few press quotes, you’ll give the impression that too many places have already written about you. It makes your story less enticing to editors who want fresh news, not a story that’s been around the block.
If you’re starting to really rack up features, feel free to add a section of logos to your press kit and link to the article for each corresponding publication.
Add that logo to your website.
Create an “as seen in” section on your homepage and include logos for publications and programs that you’ve appeared in. These images can create a wow factor that strengthens your reputation. Another possible side effects includes getting the confidence you need to charge what you’re really worth!
Amp up your Facebook ads with a powerful press quote.
The right words from a respected author or publication will raise customer curiosity and give you an instant credibility power-up. That might be just the thing to get a potential customer into your sales funnel!
You’re not just tooting your own horn. An objective, influential third-party is telling the world how awesome you are.
Create social media content around your moment of fame.
Press quotes aren’t just for sponsored content. If a journalist or program host said something nice about you, pick out a few of your favorite phrases and create some images to go along with the text.
Make sure to link to the article/video and tag the author and the outlet when you post. Not only does this reinforce your credibility to your followers, but it shows the editorial team that you see PR as a two way relationship.
You’re not just relying on the outlet to bring you a new audience. You’re willing to bring your audience to them and to help grow their brand as well. It’s a win-win!
What are your favorite ways to share press coverage? Let me know in the comments below!