Intro To Publicity Course

Are you ready to get press coverage, but don’t know where to start?

Does the word “pitch” make you tense?

Would your work will benefit tons of people, if only they knew about it?

Join me in this quick and actionable video course that will have you doing press outreach like a pro.

With my Intro to Publicity Course, you only need a few hours to set a solid foundation and start publicizing your work.

What you'll learn in this 7 part video course:

What publicity is and how it can benefit your business

How to write a knock-out bio

How to compose a memorable press release

How to put together a powerful press kit

How to build your own publicity database

How to find contact info for virtually any writer

How to write the perfect pitch for your launch

How do I know this course is for me?

  • you desire to promote your project or business with clarity, grace, and authenticity
  • you are planning an upcoming event, product or launch that could benefit from free publicity
  • you have a story to tell and a mission to positively affect the lives of the people you reach
  • you don’t want to waste hours, days, or months studying random blog posts about publicity

This course is not for you if:

  • you don’t have a story, service, new release, product, launch, or event to share
  • you prefer to have someone else do the work for you
  • you want instant gratification instead of organically-built relationships

Frequently Asked Questions:

Q: Do I have to have an online business to benefit from the course?

A: Not at all! This course will teach you techniques that can be used by online or brick-and-mortar businesses to generate local, national, or international press. If you are an artist, you can use these same principles to publicize your work.

Q: What if I don’t consider myself an expert?

A: My dear, you have to start somewhere. Through the strategies discussed in this course, you’ll learn how to position yourself as someone who is knowledgeable in your field. You don’t have to be at the top of your niche to bring value to others!

Q: Do I have to be super salesy in the way I approach journalists?

A: Glad you asked! I find that most journalists (like most human beings) don’t like being sold stuff. I don’t tell you to make ridiculous claims to convince a writer that you’re good at what you do.

It’s my goal to help you communicate the value of your work with clarity and grace, not sleazy salesmanship. Good vibes all around 🙂

Q: Do I have to spend tons of money to get people to write about me?

A: Nope. If you pay someone to write about you, that’s called advertising.

I’m here to show you how to get brand-boosting publicity using completely free tools you can get online.

Q: What types of pitches are covered in the course?

A: The following pitch scenarios are included in the course:

  • Cold Pitch – outreach to someone you’ve never spoken to before
  • Warm Pitch –  outreach to someone you’ve had contact with in the past
  • Guest Post Pitch for a new article idea
  • Guest Post Pitch to update a previous article

Q: What if I don’t know which publications I want to reach out to?

A: The course covers several techniques for finding the best outlets for your niche.

Q: What is your refund policy?

A: Since this is an instant access course, all sales are final.

“Publicity is absolutely critical.
A good PR story is infinitely more effective than a front page ad.”
– Richard Branson

I'm Ieva, The Friendly Publicist!

I help ambitious entrepreneurs get heard online by teaching them how to do their own publicity.

If you have a laptop and an internet connection, you can secure press coverage for your business.

How do I know? I landed a feature for my weird christmas tree in The New York Post while browsing Twitter.

My email pitches secured press for my clients while I sold popsicles in a park.

No fancy database, no editor BFFs, just me and my keyboard.

Since then I’ve refined those skills to help my clients get coverage on tons of publications including The Huffington Post, NYLON, The Creators Project, Brooklyn Magazine, and Design Milk.

Even though a lot of publicists out there will tell you PR is a big, scary thing, I’m here to tell you it isn’t.

You have to be clear and courageous–I’m here to help you ease into it.

I can’t wait to have you join me in this course!


“Ieva is not only a PR guru, but also a skilled business coach who knows how to clarify the niche of your personal business. Having worked with her, I’ve been able to find a gap in the beauty market and provide exceptional value to my corporate clients.”
– Anastasiya Kachur, Founder, The Beaut Commute

“Ieva is your secret weapon. Her approach to PR is refreshing and inspiring. She has the expertise and is eager to share her knowledge. Ieva helped me grow not only in the business I first approached her with, but in many other professional and personal ventures! ”
– Carolyn Girondo, Artist Manager, Russell Elliot

“She breaks down PR into simple, manageable steps, providing guidance specific to your individual needs. I feel that I have a real advantage now as an artist and creator because I have a clear understanding of how I can better be seen and heard in the marketplace. Thank you, Ieva!”
– Julia Rose Duray, Actor & Producer,

Sign up for the Intro To Publicity Waitlist

Subscribe to find out when the course opens for registration!


As a bonus, you’ll get the following downloadable items:

Press Kit Checklist

Customizable PR Database Template

4 Customizable Pitch templates

$199 value

$100 Discount Coupon
for my upcoming signature course,
Graceful Recognition: Publicity Masterclass for Entrepreneurs

Press Kit Tech Tutorial
A step-by-step walkthrough for building your own press kit
$49 value

Course Price:

The Intro To Publicity Course includes:

Lifetime access to 7 publicity training videos ($249 value)

6 downloadable publicity tools ($99 value)

Discount coupon for my upcoming signature course ($100 value)

Press Kit Tech Tutorial ($49 value)

Total Course Value: $497.00

Get Instant Access for $249