Did you know that guest posting is secretly one of the best ways to grow your online business from scratch?
In honor of the launch of the super awesome #GuestPostChallenge, I wanted to share why guest blogging is one of my favorite publicity tools.
What is a guest post?
A guest post (aka guest blog) is an article or blog post that you write for someone else’s website.
You get credit for writing it and you’ll usually be allowed to include a photo, a bio, and a link to your socials and your website.
Some guest posting opportunities are paid while many are unpaid.
Why am I so obsessed with guest posts?
That’s what this whole post is about. Like other forms of publicity, it helps increase brand awareness, but it does so much more than that.
1. Guest posting is a great way to start generating press coverage.
If you’ve never gotten press coverage before, don’t worry!
Writing a guest post is the perfect way to dip your toes into a bit of quality self-promotion.
I’ve found that it’s usually easier to get a “yes” from an editor about an article idea than it is to ask them to write about you for a feature. You already know what you’re doing in your day-to-day business, so why not write some of it down in a guest post?
2. Guest posting gives you many of the benefits of being interviewed in a publication.
It doesn’t matter if you write a guest post or get quoted in an article or interviewed by a journalist.
Either way, you can put up the blog’s logo on your website in your “as featured in” section. When new visitors see this influential blog’s logo on your site, it oftentimes increases the value of your work in their eyes.
Once you’ve written your first guest post, you can show your experience in an email pitch to an even more influential publication or for a speaking opportunity.
“I recently wrote an article about [subject] for [XYZ Blog] and would love the opportunity to write for your publication.”
3. Guest posting puts you directly in front of your target audience.
Writing a guest post is like being invited to speak at a conference.
The publication does all the work of establishing their audience, and now you get to speak directly to these engaged, interested folks who are looking for your insight.
They can ask you direct questions in the comments and choose to learn more about your work by visiting your website or following you on social media.
While it may not be as glamorous as being invited to stand on a stage, guest posting can build an excellent for your speaking career.
4. Guest posting demonstrates your experience.
Remember in English class how your teacher would always tell you to show, not tell?
Guest posting lets you do just that. Give your potential followers a taste of your experience by writing an in-depth article about your area of genius.
They’ll get a glimpse into your personality, communication style, and perspective of your industry. If they like the way you think, they’ll be more likely to follow you and eventually work with you.
5. Guest posting moves you up on search results.
Guest posts are a great way to generate backlinks. A backlink is a link from another website that leads to your site. These aren’t just great for directing readers from your guest post to your website. Google loves backlinks! The more backlinks you have from quality websites, the higher your site will appear on search results — without having to spend money on ads!
If you’re ready to experience the awesome benefits of guest posting, I invite you to join me on my #GuestPostChallenge.
It’s part actionable, motivational email course and part Instagram accountability challenge. I’m doing it live starting on November 8th and will be pitching one of my dream publications right alongside you!
Did I mention that it’s totally free?
In the comments below, tell me one thing that would change if you got a guest post published in one of your dream blogs 🙂