As much as I love publicity, a PR campaign isn’t meant to be the only thing growing your brand.
To make the most of your campaign, it’s best to explore additional avenues where your target audience might be hanging out. One of the most accessible places to find quality followers is on Instagram.
But with its constant algorithm changes, it can be hard to get your footing in the fastest growing social network in the world. Since I’m not a social media expert, I set out to find one.
I recently had the opportunity to talk to Noah Gopen (@noahgopen), a social media strategist based in Los Angeles. He shared some actionable tips on how to increase your follower count and create content that is meaningful to your audience.
Check out our interview below!
Can you tell us a bit about your company?
We specialize in Instagram growth, Facebook marketing, YouTube marketing, and blog outreach. This is great for any artist trying to increase their social media presence and who wants help with releasing music.
How can Instagram growth benefit content creators?
Instagram is the best platform to reach the most amount of people free of charge. They reward people that post engaging content by putting it in more people’s feeds.
You’ll notice that platforms like Facebook are very much pay-to-play now, and it is difficult/nearly impossible to create viral content without paying for Facebook ads.
I would think of Instagram on a similar playing field to LinkedIn, where people can scroll through and see all of the exciting accomplishments and general lifestyle aesthetics that you want to present.
It really can be a modern resume, and by building your account through steady interaction and strategic posting you will get flooded with a steady growth of DM’s, ‘likes’, and comments.
What is one common mistake people make with Instagram?
The number one mistake I see with people is that they start to post content that their followers don’t want to see. This leads to a rapid decline of engagement that is difficult to build back up.
Instagram rewards you for posting content that people are engaged by, but also greatly reduces your organic reach if you post content that your followers are not engaged in. Understanding your followers is crucial to having a long lasting and effective account.
Do you have any tips for creating a brand presence on your profile?
I would find similar accounts and look into all aspects of their content creation. For instance, look at their stories and see if they do anything unique.
Look at their posts and see what type of descriptions they use.
- Does it have a call to action?
- Are they using hashtags?
- Does the editing of their feed have a specific aesthetic?
Study people that are successful and copy their tactics if you think your fanbase is similar to theirs (or the fanbase you are trying to build).
What type of content should people be posting?
This depends on what you do and what your fanbase wants to see. Look back in your feed and see what content had the best reaction, that may be the best starting point to understanding what your followers want to see.
Some people always post high quality images from photoshoots, but if you are someone like Getter (@getter) then that approach won’t work. The answer to this question can really only be answered on a case by case basis. Each person should have their own marketing strategy that is tailored to their brand.
What’s the deal with hashtags?
Using too many, or too large of hashtags regularly will make your profile flagged as spam and your posts will stop showing up under Instagram hashtags.
Instagram wants you to use hashtags that fit the amount of followers you have. This means that if you have roughly 1,000 followers I would find roughly 5 hashtags that relate to your post and have between 50,000-100,000 posts. If you have 10,000 followers use hashtags that have around 200,000-2,000,000 posts. This will help you show up in the top hashtags and hopefully the explore section.
For more information about Noah or to get in touch about his social media services, visit his website.