Any way you look at it, a website is going to be an investment. Whether you splurge on a web designer, teach yourself coding, or drag-and-drop your way through a template, it’s time to get a website. Still on the fence? Here are my top 5 reasons for getting a website:
1. Your website is 100% you.
This is really the only place online where you can fully brand everything. You look mighty professional to potential clients and strategic partners. You’re helping your audience immerse themselves in your brand’s story by giving them an experience they won’t forget.
2. You limit distractions.
If you build it right, you don’t have distractions on your site. You know, like those annoying off-brand related YouTube channels or trending topics on Facebook that are designed to distract people. If you’ve worked so hard to get your readers to your online store, you want to make it as easy as possible for them to actually buy something!
3. You can build a mailing list.
In the world of online marketing, anyone who is worth their salt will tell you that your list is where the money’s at. It doesn’t mean you’re a sellout, but it sure does mean that you’re taking yourself seriously and want to build a sustainable creative career. On your own website, you can host free content that people can receive if they sign up for your list.
4. Everything is in one place.
From your blog posts and email opt-ins to your online store and beyond, having a website means everything is seamlessly connected. You can track the behavior of your audience and market to them based on their actions.
And, most importantly, you’re not asking your readers to go on a goose chase between websites to find what they need. You’re providing value to them by organizing your information in an easy to use manner. You establish yourself as the go-to person in your area of business.
5. You control the experience.
Facebook, Twitter, LinkedIn, and Instagram have worked very hard to create a specific experience for their customers. It’s their branded experience. It’s not the same experience you’re giving your readers. You want your website to be easy to use, visually appealing, and memorable.
You don’t want to be “that one entrepreneur I saw on Facebook, I forgot her name.”
You want to be “holy cow I found this incredible businesswoman with an awesome website. I’m obsessed with her. Let me send you the link – you’re going to love it!”
Do you have a brand website that gives your users the world’s greatest experience? Share your site below!
If you don’t have a site, what are the main factors stopping you from getting one?
Be sure to comment and I’ll do my best to answer your questions!